He took the time to explain the Module Aims and the Intended Learning Outcomes, which was helpful in a number of ways; particularly in regards to the jargon used.
What we'll be asked to do/ think of:
- Purpose
- Intent - the intent of the piece could be different to the actual outcome, you could have an image in your head but not have it work out in practice.
- Latent meaning/ significance
- Reading
- Interpretation
- Reception
- Audience/ Client - Throughout the module you'll have to ask yourself who the work is aimed at, the work is not for yourself. So what you understand, someone else may not - you have to be able to defend your work.
- Public Display - Where your work is displayed is as important as how it's displayed, a warehouse as opposed to a gallery could change someone's understanding of the work.
- Modes of Dissemination
Work needs to be/ have:
- Conceptually driven
- Critically underpinned
- Informed research - getting information wrong can totally change the outlook on your project. Make sure any metaphors are known for symbolism, instead of assuming.
- Audience reception and understanding - Always think about your audience, a good reception means that you've been successful in your efforts
Module Aims
Visual Perception
Visual Representation
Photographic Message
Assignment Details:
- Location
- Setting the scene
- Situation
- The message
- The audience
- Establishment of characters (if any)
- Creation of a situation(s) with possibilities of what might happen next
- Use of light suggestive tones
- The building of visual tension or cohesion from one image to the next
- Probable/ improbable outcomes
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